The Challenge: Healthcare is struggling with Frictionless Access
Healthcare consumers expect convenience on par with retail and travel but many organizations still struggle with:
- Low search visibility and inconsistent listings that suppress new-patient acquisition.
- Long or confusing scheduling flows that drive abandonment before booking.
- Manual eligibility checks and repetitive intake calls that consume staff time.
- Disconnected channels (web, SMS, phone) that force patients to repeat themselves.
84% of patients say online reviews influence their choice of provider, making digital reputation as critical as access. Star ratings, feedback on expertise, and service experience now act as proxy signals of care quality. Negative reviews and confusing search erode trust before a patient ever engages. For many practices, this means lost demand well before scheduling even begins.
Steer’s Solution
A comprehensive healthcare virtual front door streamlines the journey from search to scheduled visit:
- AI-powered routing to match patients with the right provider and location in seconds.
- Self-service booking, eligibility, and pre-visit forms in one flow — no phone tag.
- Omnichannel access (web, voice, QR, SMS) that remembers context so patients never start over.
- Enterprise-grade security with HIPAA compliance and SOC 2 controls to maintain trust.
Results
Coastline Orthopedics modernized access with Steer’s patient access platform and saw:
- 127% increase in online ranking
- 200+ appointments per month booked automatically
- Star rating improved from 3.7 to 4.7
Patients reward convenience. MGMA (July 2025) notes that nearly 9 in 10 patients would choose a practice based on convenient options like self-scheduling, yet most practices still have limited adoption — creating a window to capture market share by moving first.
Interested in learning how a modern Digital Front Door can turn search visibility into scheduled visits and higher revenue?
Let’s talk. Visit steerhealth.io/request-a-demo or reach out directly to our team.
