Steer Health
Orthopedics2025

How Coastline Ortho cut no-shows by 72% and redefined digital patient care

Acute CareEmergencyWellnessOutpatient Services

Coastline Orthopedic Associates partnered with Steer Health to transform their patient experience using AI-powered scheduling, smart communication tools, and predictive analytics. The result: lower no-shows, smoother surgical operations, and record-high patient satisfaction—all in one of the most competitive healthcare markets in the country.

Industry
Healthcare – Orthopedics
Company size
13 Providers
Headquarters
Orange County, Southern California, USA

About

How Coastline Ortho cut no-shows by 72%, boosted bookings by 30%, and transformed patient satisfaction.

Challenge

Outdated scheduling, rising no-shows, and long wait times were impacting revenue and reputation in a fiercely competitive market.

  • Outdated scheduling systems and rising no-shows
  • Long wait times and declining patient satisfaction
  • Fragmented tools and complex OR scheduling
  • Limited follow-up automation and underutilized surgeons

In one of Southern California's most competitive healthcare markets, Coastline Orthopedic Associates struggled with outdated scheduling systems, rising no-shows, and long wait times. With a 13-provider team offering high-touch orthopedic care, their analog workflows were starting to impact both revenue and reputation.

Patients expected seamless digital access. But fragmented tools, complex OR scheduling, and limited follow-up automation meant missed opportunities, underutilized surgeons, and declining patient satisfaction.

Solution

Steer Health's AI Front Door platform was deployed to completely modernize Coastline's patient journey. The rollout included:

  • AI-driven online booking that matches patients with the right provider and optimizes pre- and post-surgical touchpoints
  • Automated engagement across SMS, voice, chat, and email—tailored to each patient's journey and powered by machine learning
  • Real-time analytics to optimize surgical scheduling, reduce last-minute cancellations, and fine-tune messaging
  • Seamless integration with EHR and practice management systems for a unified, intelligent operational flow

Results

72%
Reduction in no-show rate
30%
Increase in online bookings
97%
Patient satisfaction (4.7/5)

"With Steer, we could finally focus on what matters—patient care. Everything else just worked smarter." Inbound calls decreased 72% thanks to Voice AI agent Luna, 83% of patients now prefer digital-first interactions, and surgical scheduling variability improved from 36% to ~9%.

Dr. Payam Farjoodi, CMO, Coastline Orthopedic Associates

Why it matters

In Orange County's competitive orthopedic market, the practices that win are the ones patients can reach instantly—online, by text, or by voice—without waiting on hold.

Coastline Orthopedic Associates serves patients who expect the same digital convenience they get everywhere else. Analog scheduling and fragmented communication were creating friction at every step—from booking to pre-surgical prep to post-op follow-up.

By deploying Steer's AI Front Door, Coastline unified patient access across channels, cut no-shows dramatically, and freed clinicians to focus on care instead of administrative firefighting. The result is a practice that competes on experience as much as clinical excellence.

Looking ahead

With Steer Health's platform in place, Coastline Orthopedic Associates is positioned to:

  • Expand predictive analytics to further reduce last-minute surgical cancellations
  • Scale Voice AI and digital-first workflows across all service lines
  • Continue improving OR utilization and provider scheduling variability
  • Deepen EHR integration for end-to-end intelligent patient navigation

Coastline is building a model for how mid-size orthopedic groups can compete in saturated markets—combining high-touch care with AI-powered operational efficiency.

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