2026 Hearst Health Prize

Steer Health Wins the Prize for Excellence in Data Science.

Steer Health
Dental

Built for the Dental Chair.

An empty chair is lost revenue you cannot get back. Steer fills new-patient demand, recovers cancellations in seconds, and runs the hygiene recall engine that keeps dental practices profitable, all on one system.

See how it works
Modeled for a 4-operatory practice
Chair utilization+19%
Hygiene recall completion+47%
Cancelled slots backfilled73%
Lapsed patients reactivated2.9x
Voice AI,
answering live
Voice AISMSWeb chatWeb formsPatient portalEmailAd channels

Voice-led, omnichannel by design. One conversation, one record, whatever channel the patient chooses.

The problem

Hygiene recall is your profit engine, and it runs on staff time you do not have.

Dental economics depend on the recall engine: patients returning every six months, chairs staying full, lapsed patients coming back. But recall is manual, cancellations open holes faster than the front desk can fill them, and a chair sitting empty at 2:00 is margin gone for good.

How it works

This is the same Steer cycle, capture, book, collect, return, tuned to dental operations.

01

Capture new patients

Every call, web inquiry, and ad click is answered and booked, day or night, with insurance verified up front.

02

Keep chairs full

Cancellations are backfilled from the waitlist in seconds, and no-shows are rebooked the same day.

03

Run hygiene recall

Six-month recall goes out automatically and persistently, the single biggest driver of dental profitability.

04

Reactivate the lapsed

Patients overdue for a visit are re-engaged before they pick a new practice.

One system that finishes the job.

01

Recall that runs itself

The profit engine of dental, automated and persistent.

02

Chairs stay full

Seconds-fast backfill, not a callback list.

03

Remembers every patient

Outreach knows each patient's history and overdue care.

What full chairs look like.

Modeled on a 4-operatory dental practice.

+19%

chair utilization

+47%

hygiene recall completion

2.9x

lapsed patient reactivation

Proof
Steer connects every patient touchpoint into one system, so recall never slips and a cancelled slot is filled before the day is lost.
Jennifer Hagerman
Chief Growth Officer, Forum Health

Why nothing falls through the cracks

Steer remembers every patient across every interaction, so each step hands off to the next. Capture leads to booking, booking to documentation, documentation to recall. One system that finishes the job, instead of point tools that forget the patient in between.

Frequently asked questions

About dental hygiene recall, cancellation recovery, and new patient acquisition.

How does Steer Health run dental hygiene recall?

Steer Health's Leona agent automatically identifies patients who are overdue for their hygiene visit — typically every 6 months — and runs personalized voice and SMS recall campaigns to bring them back. Outreach is personalized from the patient record, referencing their last visit date and the provider they see. This eliminates the manual work of recall lists while achieving significantly higher response rates than generic text messages.

Can Steer Health recover last-minute dental cancellations?

Yes. Steer Health monitors the schedule in real time and when a cancellation occurs, immediately contacts the next patient on the waitlist — via voice or SMS — to fill the slot. This typically fills the chair within minutes rather than hours, protecting the day's production and preventing lost revenue from idle chair time.

How does Steer Health acquire new dental patients?

Steer Health's Luna agent answers every new patient inquiry 24/7 — phone calls, web forms, and ad clicks — and books the first appointment in the same conversation. Steer also runs geo-targeted new patient acquisition campaigns with closed-loop attribution, so dental practices know exactly which marketing channels produce the most valuable new patients.

The Empty Chair Is the Most Expensive Real Estate in Dentistry

A dental chair that sits empty for one hour represents lost production with no recovery path. Unlike missed appointments in other settings, idle dental chair time cannot be billed, cannot be rescheduled, and cannot be absorbed into a margin that does not exist in fee-for-service dental practice. Steer Health was built for the chair-level economics of dental — filling new-patient demand, recovering cancellations in seconds, running hygiene recall automatically, and ensuring no production is left on the table.

New Patient Demand — Answered and Booked 24/7

Luna answers every new patient inquiry — phone calls, web forms, and ad clicks — 24 hours a day, including evenings and weekends when 65% of new patient demand occurs. New patients are booked in the same conversation with bi-directional write-back to the practice management system. No calls go to voicemail. No new patient waits 48 hours for a callback that may arrive after they have already booked elsewhere. Geo-targeted acquisition campaigns show dental practices exactly which marketing channels produce the highest-value patients.

Same-Day Cancellation Recovery — Seconds, Not Hours

When a patient cancels a dental appointment, Steer detects the opening instantly and contacts the next patient on the live waitlist via voice or SMS within seconds. The chair is filled before it goes cold. Across live dental deployments, this approach fills cancellation slots within minutes rather than hours, protecting daily production. The manual effort of calling down a paper waitlist is eliminated entirely.

Hygiene Recall — Automated, Personalized, and Relentless

Leona automatically identifies every patient overdue for their hygiene visit and runs personalized recall campaigns via voice and SMS, referencing each patient's last visit date, their provider, and their specific care history — not a generic reminder. Response rates are significantly higher than mass text blasts. Lapsed patients who have not been in for 12 or 24 months are identified and reactivated through targeted campaigns. Across live deployments, Leona has reactivated 15,000+ patients and generated $2.4M in recovered revenue.

Reduce No-Shows With Reminders That Actually Reach Patients

Steer sends appointment reminders via the patient's preferred channel — voice, SMS, or email — at the optimal time before their dental appointment. Patients confirm, reschedule, or cancel in response, giving the practice enough lead time to fill the slot from the waitlist. No-show rates drop significantly across live dental deployments. Production losses from no-shows are recovered before they become empty chair time.

See it run on your numbers.

Book a 30-minute demo and we will model your recoverable revenue against your own volumes, before you commit to anything.

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