How Coastline Transformed Patient Access with Steer Health
Scaling digital access, scheduling, and patient engagement across orthopedic care
A Conversation With

Dr. Payam Farjoodi
Chief Medical Officer,
Coastline Orthopedic Associates

4.2%
Reduced no-show rate
72%
Reduction in inbound calls
97%
Patient satisfaction
*Results reflect internal Steer Health data from patient interactions measured between January and November 2024.
Challenge
Complex scheduling, high no-show and cancellation rates, and long wait times were creating friction across the patient journey. These inefficiencies affected patient satisfaction while making it harder for Coastline to optimize provider and operating room utilization.
For a high-volume orthopedic practice, every cancelled slot and every hour on hold represents both a patient who waited longer for care and a provider or operating room running below capacity.
Implementation: A Strategy Built With the Care Team
Steer did not arrive with a fixed template. The team partnered with Dr. Farjoodi and Coastline's care staff to design a digital engagement strategy around the practice's actual orthopedic workflows, from routine evaluations through surgical coordination and postoperative follow-up. Online scheduling, the automated text, voice, chat, and email sequences, and the pre-surgical and recovery touchpoints were all configured to fit how Coastline's 13 providers work, then refined against the practice's own scheduling data as real patient behavior came in. The goal set with leadership was clear from the start: take administrative load off providers so they could spend more time face to face with patients.
“By leveraging technology and the Steer platform, we could offload that burden on our providers so they can focus on what's important and spending time with the patient face to face," said Dr. Payam Farjoodi.”
Solution
Coastline partnered with Steer Health to introduce an AI-powered digital patient engagement strategy across its orthopedic workflows.
Patients gained easier access to online scheduling, while automated text, voice, chat, and email communication supported appointment reminders, pre-surgical preparation, postoperative care, and follow-ups. AI-driven scheduling data and analytics also helped Coastline continuously refine appointment availability, communication, and resource allocation.
Why It Matters
For a high-volume orthopedic practice, better access means more than making appointments easier to book. With Steer Health, Coastline can:
- Reduce patient no-shows
- Lower last-minute cancellations
- Shift demand toward digital booking
- Reduce inbound call volume
- Improve patient satisfaction
The impact showed up across access and operations. The no-show rate dropped to 4.2%, inbound calls fell 72% as automated communication absorbed routine volume, and patient satisfaction reached 97%. Demand shifted toward digital booking, freeing front-desk staff from the phones and freeing providers to spend more time with patients rather than on administrative work, all measured across patient interactions from January to November 2024.
No-show rate
High, friction across journey
4.2%
Inbound call volume
High, front-desk dependent
Down 72%
Patient satisfaction
Affected by scheduling friction
97%
Booking channel
Phone-dependent
Shifted toward digital
Provider / OR utilization
Hard to optimize
Improved via analytics
No-show rate
High, friction across journey
4.2%
Inbound call volume
High, front-desk dependent
Down 72%
Patient satisfaction
Affected by scheduling friction
97%
Booking channel
Phone-dependent
Shifted toward digital
Provider / OR utilization
Hard to optimize
Improved via analytics

“By leveraging technology and the Steer platform, we could offload that burden on our providers so they can focus on what's important and spending time with the patient face to face.”
Dr. Payam Farjoodi
Chief Medical Officer, Coastline Orthopedic Associates
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The Challenge — Friction Across the Patient Journey
Complex scheduling, high no-show and cancellation rates, and long wait times were creating friction across the patient journey at Coastline Orthopedic Associates. These inefficiencies affected patient satisfaction while making it harder for the 13-provider Orange County practice to optimize provider and operating room utilization.
What Steer Deployed
Coastline partnered with Steer Health to introduce an AI-powered digital patient engagement strategy across its orthopedic workflows. Patients gained easier access to online scheduling, while automated text, voice, chat, and email communication supported appointment reminders, pre-surgical preparation, postoperative care, and follow-ups. AI-driven scheduling data and analytics helped continuously refine appointment availability, communication, and resource allocation.
The Results
Coastline reduced its no-show rate to 4.2%, cut inbound calls by 72%, and reached 97% patient satisfaction. Results reflect Internal Steer Health data from patient interactions measured between January and November 2024.
Why It Matters
For a high-volume orthopedic practice, better access means more than making appointments easier to book. With Steer Health, Coastline can reduce patient no-shows, lower last-minute cancellations, shift demand toward digital booking, reduce inbound call volume, and improve patient satisfaction — so providers can spend more time face to face with patients.